To preserve, pass on and promote Daxi’s folk culture,
the Ecomuseum first established...

Get into Daxi’s Festive Vibe!
To preserve, pass on and promote Daxi’s folk culture, the Ecomuseum first established brand positioning for this iconic festivity with a museological approach: it combined “Daxi” and “Daxi” in a homonymic fashion to draw focus to the festival site and the birthday of a deity, defining it as an immersive urban jubilee experience enjoyed by the gods and mortals, and highlighting it as an extension and reimagining of “festive culture in real life.

"DAXIDAXI" is an iconic city cultural festival of great regional significance in Taiwan. With sponsorship from the Daxi Wood Art Ecomuseum, the event seeks to highlight the celebratory culture surrounding the birthday of Guan Shengdijun, fondly known as "Welcome June 24" among the residents of Daxi...

The theme for Daxi-Daxi 2022, 'Justice and Honor', is drawn from the inscription above the Daxi Puji Temple worship pavilion. In Chinese, it also means against evil and disease. Written a century ago, it continues to be an inspiring message for modern generations.

Usually, Taiwanese religious ceremonies are conservative and based on rural traditions that strictly dictate the god's parade rules. To share the charm of these folk beliefs with the urban public, BIAS curated a strategic set of design interventions and developed a series of educational activities to mediate the ancient traditions...

This year Daxidaxi continues to introduce curating and design thinking, with designer Liao Xiao-zi, renowned for a Taiwanese flavor aesthetics style, in charge of the main visual. Version 2.0 more accessible Lord Guan and the holy dragon image and rainbow festival colors recreate the splendor of Daxi temples.